FDA regulates all conventional foods/beverages and dietary supplements through its authority under the Federal Food, Drug, and Cosmetic Act. BrainPOP drink is promoted as a conventional food/beverage, and not as a dietary supplement. More importantly, the product fully complies with the detailed safety and labeling requirements of the Federal Food, Drug and Cosmetic Act and the FDA’s implementing regulations. Further, BrainPOP drink voluntarily places the caffeine content on its cans and adheres to the American Beverage Association’s Guidance for the responsible Labeling and Marketing of nootropic caffeine drinks and functional beverages.